Internet marketing is the marketing of products or services over the Internet. It is also referred as web marketing, online marketing, Internet advertising, or e-Marketing. Efficient Internet marketing requires a all-inclusive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.
Internet Marketing can be broadly classified into following ways:-
Search Engine Optimisation (SEO)
Search Engine Optimisation is also known as website optimisation. It refers to changing the design, content and navigation in accordance with the latest search engine scoring algorithms.
The aim of SEO is to improve the ranking of a website on search results pages and thereby increase traffic to your website.
Pay-per-click (PPC) is guaranteed placement of advertisement on the search results pages for targeted keywords for a specified amount, but the advertiser does not pay anything to appear on the results page; they only pay the amount they have agreed to (or bid for) when someone clicks on their ad and is taken to their site.
Email / Newsletter Marketing
Email marketing is one of the most potential marketing tools available for communicating with people. It is one of the economical means to reach wide range of customers.
It entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.
The advertisement is constructed from an image that is usually placed on web pages that have interesting content. When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner.